VEMPIRE is proud to have been selected as Superbrands Malaysia's Choice, a prestigious international accolade that highlights our dedication to branding excellence. The Superbrands Malaysia Award is often referred to as the "Oscars of Branding" in the business community, providing an impressive platform for showcasing and promoting a brand. This globally renowned award recognizes VEMPIRE's outstanding efforts, enhancing consumer trust in the brand. This achievement motivates VEMPIRE Malaysia to continue developing superior technology and products, ensuring a safe and enhanced experience for our valued customers.

By Timothy S. Donahue That didn’t take very long. The global vaping company Plxsur reached its goal of reaching $1 billion in consolidated revenues from its partners in just two years. The company has now successfully partnered with 12 of the world’s leading vaping companies to form what may be the largest and fastest-growing group of independent vaping companies in the world. According to Nigel Hardy, CEO and founder of Plxsur, the company accomplished this with a focus on compliance, governance and reporting, with responsibility at its core. “We believe having a portfolio of multiple brands is crucial for building a successful reduced-risk product (RRP) business at scale. Our retail sales across the group reflect the impact of Plxsur, which supports adult smokers who have switched to vaping,” explains Hardy. “We have sold products to about 4 million consumers, with retail sales by value of units sold at $1.835 billion. Additionally, our three North Star owned brands, Salt, Allo, and Flavour Beast, are expected to generate retail sales of more than $400 million in 2024.” Plxsur also has 10 e-liquid manufacturing facilities in six different markets. With that comes the quality management systems to ensure the quality of the raw materials that are coming in and what’s going out. It’s not only about quality control (QC), but also about quality assurance. All e-liquids are manufactured in a minimum ISO 9001-certified facility. Plxsur’s QC program ensures that all products manufactured and distributed meet or exceed all regulatory and legislative requirements in the markets where the products are produced. ISO 9001 is an international standard specifying quality management system requirements. Organizations use it to demonstrate their ability to consistently provide products and services that meet customer and regulatory requirements. Plxsur only produces its brands of e-liquids. The company does not do third-party manufacturing because the company’s focus is on its products. Plxsur leadership says its partners have a combined market share representing an estimated 10 percent of the global $19.34 billion vaping market. Hardy said the company is targeting a 20 percent market share in the next five years. The companies include Hale Vaping (Ireland), UEG Holland (Netherlands), DampShop (Belgium), Pro Vape (Latvia), Puff Store (Italy), Nobacco (Greece), Ritchy Group (Czech Republic), Vape Empire (Malaysia), Pacific Smoke (Canada) and CK Complex (Poland). “The past two years have seen a huge amount of financial and operational progress for Plxsur, and we have grown to become the world’s largest and fastest-growing group of independent vaping companies with consolidated revenues of over $1 billion,” said Hardy. In 2021, Plxsur was founded by David Newns, Charlie Yates, and Nigel Hardy. The three entrepreneurs shared a vision for the vaping industry and discussed how they could work together to achieve their goals. They believed the key to success was respecting and supporting entrepreneurship while empowering local management teams. They planned to create a global network of independent vaping companies that were both the largest and the most responsible in the industry. Plxsur, under Hardy’s leadership, believes in improving the businesses it brings on board by focusing on three key aspects of business strategy: governance, compliance, and reporting. Compliance involves adhering to various rules and regulations in the countries and communities where Plxsur businesses operate. This includes regulatory, communication, and marketing compliance, as well as legal compliance related to finance and jurisdiction. “We’re at a very important and exciting stage in our journey. The companies in that group are not only the best at what they do in their respective markets, but importantly, they share our values. “They put the consumers first, think big, and take responsibility seriously. All our companies want to make a real difference in the lives of adult smokers by contributing to a smokeless society. We now have a presence in Europe, Asia, and North America, covering the full vaping value chain from manufacturing, wholesale, distribution, and direct-to-consumer, both online and through our global network of over 800 specialist vaping stores.” In 2023, group revenues increased 40 percent on the previous year to more than $1 billion, with an adjusted EBITDA of over $200 million. The outlook for the global vaping market is strong, and last year, Plxsur commissioned an independent research report that Hardy said is the “most comprehensive consumer study conducted on vaping to date”, using data from an online panel of over 30,000 consumers in six of Plxsur’s markets. “The opportunity available for RRP across our 12 markets is significant, and I am pleased that our Global Vaping Market Snapshot vindicates the belief that not only will this sector continue to grow at pace, but that vaping is quickly becoming the most popular form of RRP in the market, with adult smokers who switch to vaping likely to remain loyal by navigating the regulatory framework,” he explained. “Our team has established a center of excellence leading a program of capability development to ensure management teams at a local level of the skills to deliver sustained value growth.” Plxsur and its partners continue raising the bar as a responsible vaping group. All its companies have now committed to the six Plxsur standards (product compliance, manufacturing safety, responsible marketing, youth access, child protection and third-party product compliance) that address the biggest issues the vaping industry faces today. The company has also supported local teams across the group and guided companies in engaging with governments on policy development, particularly around preventing youth access. “We’re focused on migrating consumers from disposable vapes to rechargeable pod and open systems. This is a key priority for Plxsur and our companies are already delivering huge results. In Q3 of 2023, I’m delighted that our Italian business, Puff, successfully migrated many of their consumers to pod and open devices through its launch as an exclusive distributor of new-to-market pods and e-liquids,” said Hardy.  “To keep the momentum going, our portfolio companies have exciting plans to expand their range of pod systems in the first half of this year.” Unlike traditional business acquisitions, Hardy explained that the company’s partners are not selected based on their financial worth. Plxsur is highly selective in its choice of partners, and financial size is not the only factor determining whether a company is suitable to join the Plxsur team. Hardy cited the example of Pro Vape, a company headquartered in Riga, Latvia, which started its business in late 2016 and met all the necessary criteria to become a Plxsur partner. “The Baltic market is not particularly a huge market for vaping. What Pro Vape has is a significant presence in Europe,” said Hardy. “Only 40 percent of their business is domestic, and 60 percent is across the rest of Europe.” Plxsur has specific criteria that businesses must meet before partnering with them. Firstly, the company must be a leader in its channel, whether it is business-to-business or business-to-consumer, or a leading player in its market. Currently, all of Plxsur’s partners meet this benchmark. Secondly, having a healthy balance of company-owned brands within the portfolio is essential, with Plxsur aiming for at least 50 percent of its revenues to be driven by such brands. Thirdly, the most crucial criterion is people. “Our ability to retain our unique entrepreneurial spirit while growing at a rapid pace has been pivotal to our success over the past two years,” said Hardy. “We remain committed to achieving long-term value for all stakeholders, with responsibility at the core of everything we do. Supported by several tailwinds, including evolving market dynamics and customer preferences, we remain confident in Plxsur’s medium-term prospects and our ability to continue our trajectory to promote responsibility in the sector, achieve our target of over $15 billion in revenues by 2033.” To achieve the lofty goal, Hardy said Plxsur is well placed to capitalize on the growing trend of vaping across the globe, unlock future value, and play a leading role in shaping the sector’s future on a platform of responsibility. He said Plxsur excels at creating a distinctive, innovative business leadership environment while growing at a pace pivotal to the company’s success over the past two years. “We continue to see increasing regulation around vaping, particularly disposables, flavors, and marketing,” said Hardy. “At Plxsur, we see regulation as a force for good and encourage appropriate regulation and enforcement to tackle illicit and irresponsible trading behaviors. Last year, we submitted Plxsur’s response to the UK government’s open consultation on creating a smoke-free generation, and we continue to engage with regulators worldwide. “This engagement with responsibility at the core of everything we do places Plxsur in a prime position to continue to grow, lead the industry, and shape the future of vaping.” Link https://tobaccoreporter.com/2024/04/01/plxsur-revenues-exceed-1-billion-in-just-two-years/

Welcome to the forefront of vaping innovation with Geekbar PSG, the trailblazing disposable pod from the renowned Geekvape, setting a new standard in the vaping industry. Since its inception in July 2023, Geekbar PSG has captivated the hearts of vapers worldwide, carving a niche as the pioneer in disposable pods. A Pioneering Collaboration: Geekvape x PSG Geekbar PSG made history by teaming up with the iconic football powerhouse, PSG, for an unforgettable collaboration. This groundbreaking partnership birthed the world's first disposable pod with a digital pad in its sample box. The innovative design left our live reviewers and audiences awe-struck, setting Geekbar PSG apart from the rest. Smart Features for Discerning Vapers Geekbar PSG goes beyond the ordinary, boasting a smart screen indicator for real-time monitoring of liquid and battery status. With customizable airflow adjustments, vapers can tailor their experience to achieve the perfect flavor profile. Geekbar PSG ensures a seamless and personalized vaping journey. Geekbar PSG Ambassador: Sharnaaz Geek Mamu In July 2023, we proudly welcomed Sharnaaz Geek Mamu as the official Geekbar PSG ambassador. His association elevated the brand image, introducing Geekbar to a broader audience of new vapers. The response was phenomenal, propelling Geekbar PSG into the spotlight and skyrocketing sales. Geekbar Hero: The Aston Martin Collaboration August 2023 brought exciting news as Geekvape announced a collaboration with Aston Martin for the Geekbar Hero new flavor version. This partnership with the prestigious automotive brand added a touch of luxury to the vaping experience, making Geekbar PSG a true standout in the industry. Cool Vibes with Ice Series Flavor October 2023 saw the introduction of the Ice Series flavor, catering to the preferences of ice enthusiasts. Geekbar PSG continued to push boundaries, offering a diverse range of flavors to satisfy every palate. Mynews Geekbar Launching Event November 2023 marked a milestone as Mynews organized an exclusive Geekbar Launching Event at HQ Mynews Kota Damansara. Sharnaaz Geek Mamu graced the occasion, interacting with Mynews staff and supporters, creating an unforgettable experience. Dive into the Flavorful Future: 6 Latest Flavors December 2023 brought a delightful surprise with the release of six new flavors. Geekbar PSG enthusiasts can embark on a flavor-packed journey, exploring exciting and unique taste profiles. Championing Memories, Inspiring Returns Geekbar PSG is not just a disposable pod; it's a commitment to excellence. We strive to create memorable experiences that keep our supporters coming back. With unwavering determination, Geekbar PSG continues its journey, setting new goals and achieving new heights.

The Birth of King X 7500 In the scorching heat of July 2022, King X 7500 emerged as a game-changer in the world of vaping. A disposable pod boasting adjustable airflow and a rechargeable battery, it quickly won the hearts of enthusiasts with an initial lineup of 6 flavors. What began as a spark evolved into a blazing trail, adding new flavors every few months, culminating in a tantalizing array of 17 choices for our users. Muay Thai F3 Sponsorship King X 7500's journey took a thrilling turn when King X joined the Muay Thai F3 event on July 24, 2022. Becoming a sponsor for the competition, King X not only supported the event but also left an indelible mark by providing 30 lanyards for the organizers, enhancing the medals ceremony. This strategic move showcased the King X brand on live media coverage and in the social media posts of an engaged audience. Velocity Car Show Triumph November 2022 witnessed King X's triumph at the Velocity Car Show, Malaysia's grandest automotive event. Unveiling 6 new flavors, 3 additional ones, and 3 refreshing Ice series flavors, King X stole the spotlight. The launch was more than successful, capturing the attention of the crowd. To sweeten the deal, a special promo offered free King X lanyards, T-shirts, and stickers with multiple purchases, leaving a lasting impression on the audience who eagerly recommended our new flavors to their circles. The Evolution: King X Pro November 2023 marked a new chapter with the birth of King X Pro, a device that redefined vaping. Equipped with a smart screen indicator, a booster button for flavor enhancement, and an auto-lock system for safety, King X Pro allowed users to take control of their vaping experience. The adjustable airflow ensured a smooth and personalized flavor journey. King X Pro's Epic Journey On November 11, 2023, the King X Pro adventure unfolded. Our 1st stop: Saloma Bridge and Dataran Merdeka in Kuala Lumpur. 8 stylish King X Pro models stole the show, capturing the attention of curious onlookers and leaving them awestruck. The journey continued with a photo shoot at Ampang Park Skate Park, where extreme skaters and our models merged for an electrifying visual spectacle. The third leg took us to Port Dickson, where 30 bikers joined a Bike Convoy, adorned with King X Pro T-shirts and flags, creating a visually stunning spectacle at every RNR area. Enduring the Journey The King X Pro adventure is an unstoppable force, defying limitations and pushing boundaries. Stay tuned as we continue to innovate and captivate the world with our unparalleled vaping experiences. Join us on this thrilling journey, where each moment is a celebration of flavor, style, and pushing beyond what's thought possible. King X – Reign Supreme.

Introducing the Evolution of Vapengin: A Journey of Innovation At Vapengin, our commitment to excellence and innovation has been unwavering since the inception of our first model, the Vapengin 5500, in January 2022. This groundbreaking device quickly rose to prominence, becoming a sought-after item at Vempire Stores upon its launch. However, our journey was only just beginning. The Sweet Symphony of Success: Caramel Popcorn Takes Center Stage March 2022 marked a pivotal moment as the delectable signature flavor, Caramel Popcorn, danced its way into the hearts of our Vapengin supporters. It swiftly evolved from a mere flavor to an iconic symbol, intertwining with every Vapengin product and becoming an indelible part of our legacy. Vapengin Jupiter 6000: Pod System Revolution September 2022 marked a pivotal moment in our history with the launch of Vapengin Jupiter 6000, our first closed pod system. This revolutionary device introduced the concept of switching flavor cartridges according to personal preferences, offering a dynamic and customizable vaping experience. Beyond the realm of vaping, Vapengin ventured into diverse categories, sponsoring events in the automotive, motorcycle, and concert spheres. Vapengin Pluto: Smart Innovation Unleashed In May 2023, Vapengin once again shattered boundaries with the introduction of Vapengin Pluto. This cutting-edge device boasts a smart screen indicator, providing users with real-time monitoring of liquid and battery status. A testament to our commitment to technological advancement, Vapengin Pluto represents a leap forward in the vaping experience. Vapengin Jupiter 2: Elevating the Vaping Experience A year later, we proudly present Vapengin Jupiter 2, the second model in the Jupiter series. This high-tech marvel combines ergonomic style with enhanced functionality, meeting the evolving needs of our customers. With a smart screen indicator for instant liquid and battery balance checks, customers can seamlessly switch between their favorite flavors at will. To add to the excitement, social media influencer Izuan Razali has been elevated to the prestigious role of Vapengin Jupiter 2 Ambassador, opening doors to new audiences and amplifying the Vapengin brand. Innovation Never Rests: A Call to Our Vapengin Supporters As we celebrate our journey, we extend our gratitude to the unwavering support of our Vapengin enthusiasts. The path of innovation never rests, and together, we invite you to continue this mind-flexing adventure with Vapengin. Let's keep pushing boundaries, exploring new horizons, and creating a legacy that echoes the spirit of Vapengin. Your journey with us has only just begun!

In 2023, Vempire Malaysia marks a monumental milestone and a decade of unwavering presence in the vape industry. This achievement reflects our commitment to excellence and resilience. On the illustrious night of November 30, 2023, Vempire had the distinct honor of being invited by Seba 2023 Unity Central to their prestigious award ceremony. We are thrilled to announce that we were bestowed with the Visionary Industry Leader 2023 award. Furthermore, our esteemed CEO, Daphenie Tan, was recognized as the Leading Innovative Female Entrepreneur, a testament to her outstanding contributions. From left: Entrepreneur and Cooperatives Development Minister Datuk Ewon Benedick, VEmpire Malaysia CEO Daphenie Tan and Yayasan Usahawan Malaysia chairman and SEBA founder, Nitesh Malani From left: Entrepreneur and Cooperatives Development Minister Datuk Ewon Benedick, VEmpire Chairman Datuk Adzwan Ab Manas, and Yayasan Usahawan Malaysia chairman We extend our heartfelt gratitude to Seba 2023 Unity Central for acknowledging our dedication and accomplishments. At Vempire, we believe in shaping a legend not merely through collecting trophies, but by embracing each challenge with relentless hard work. From left: VEmpire Malaysia CMO, Munirah Ashaari, VNG Head of Sales Muhammad Sharifuddin Esa, VEmpire Malaysia CEO Daphenie Tan, VNG General Manager Terence Oh, and VEmpire Malaysia CFO Teo Sing Hong Our journey continues, and together, we grow stronger. Join us in celebrating a decade of Vempire's success and looking forward to many more milestones ahead! SEBA AWARDS DINNER AT SHERATON PETALING JAYA

As VEmpire Malaysia proudly celebrates its 10th anniversary, we reflect on a remarkable journey that began in 2013. Founded by the visionary Zac Oh, the company has evolved from a single vape store to a thriving network of 100 outlets across West Malaysia and East Malaysia by 2015. The Humble Beginnings The inaugural vape store opened its doors in Setiawalk Puchong, setting the stage for VEmpire's commitment to providing quality products and exceptional service. From the outset, the company strategically focused on planning a robust distribution business, laying the foundation for its future success. Global Expansion In 2016, Vempire embarked on an ambitious venture, establishing open-chain stores in diverse international locations such as Vietnam, Indonesia, India, Yemen, and London. This global footprint not only showcased Vempire's dedication to reaching vaping enthusiasts worldwide but also solidified its position as a key player in the industry. The AKSO Collaboration A pivotal moment in VEmpire's history occurred in 2018 when the company collaborated with Martin, Hcigar from China, resulting in the creation of the renowned brand AKSO. This collaboration brought forth a line of products that quickly gained prominence, making AKSO a well-known and respected brand in Malaysia. Ambassadorial Triumphs VEmpire's commitment to excellence was further solidified in 2021 when renowned actor Dato' Aaron Aziz partnered with the brand as an AKSO ambassador. Fast forward to 2023, and the company is proud to announce two new additions to its ambassadorial lineup. Geek Mamu Sharnaaz Ahmad has joined as the Geekbar PSG ambassador, while Izuan Razali has been elevated to the position of Vapengin ambassador, showcasing the brand's ongoing commitment to collaboration and innovation. Looking Ahead As we celebrate a decade of growth, innovation, and success, VEmpire Malaysia remains dedicated to pushing boundaries and setting new standards in the vaping industry. From a single store to an extensive network, Vempire's journey exemplifies resilience, vision, and a steadfast commitment to providing exceptional products and experiences. Join us in commemorating 10 years of excellence, and here's to many more years of shaping the future of vaping together!

On November 23rd, 2023, VEmpire Malaysia once again made its mark with the Geek Bar Malaysia Launch Event in collaboration with myNEWS Malaysia. The event featured Geek Bar Malaysia Ambassador, Sharnaaz Ahmad, aka The Geek Mamu, sharing this epic moment with the esteemed Top Management team of myNEWS Malaysia: Deputy CEO Mr. Dang Tai Wen, General Manager Ms. Lim Ray Hoon, and Consultant in Marketing and Sales, Mr. Mohd Suffian Bin Suboh. The Geekvape Top Management team, led by Marketing Director Mr. Potti Lan, graced the event alongside Alan and Alice. Adding to the excitement, over 60 Operations Managers from various states joined us, bringing high-energy enthusiasm that soared over the roof! Breathe like a champion! Geek Mamu, alongside Munirah Ashaari, Chief Marketing Officer of VEmpire Malaysia, presented Geek Bar's top-selling disposable, the Geek Bar PSG9000, and introduced another series called Geek Bar Heroes to everyone. Living up to its tagline 'Breathe Like a Champion', Geek Bar made an exclusive collaboration with Paris Saint-Germain and Aston Martin AMR series. The Geek Bar lineup undoubtedly leaves a lasting impression by providing the best and latest technology the industry has to offer. They said when you bring the house down, you did a brilliant job. It's not a Geek Bar event without fun and games! We organized two exciting activities. The first was 'Blind Tasting,' where participants had to guess Geek Bar's pod flavors. It was truly impressive to see each of them ace the tasting test. The second game was 'Blind Penalty,' where they played indoor football blindfolded, aiming for our cute mini goal post. There was so much laughter and fantastic moments shared together that eventually, we noticed the entire HQ myNEWS team had joined us in the hall, celebrating this wonderful event. Thank You Note With utmost gratitude, VEmpire Malaysia would like to thank myNEWS Malaysia, Geekvape, and Geek Mamu for your incredible support. Your presence undoubtedly contributed to making it a memorable and highly successful occasion. GEEK BAR IN MYNEWS! To all Geek Bar’s Fans! You can get Geek Bar at any nearest myNEWS outlet now!